A Third Helping of The Little Book of Big Golf Promotions by Ken Morton, Jr.

Ken Morton, Jr., the current Association of Golf Merchandisers President and Haggin Oaks Golf Super Shop VP of Retail & Marketing, has finished the next installment of golf retail promotional ideas in literary form- and every AGM member should expect a copy in January 2012. A follow-up to 2005's release The Little Book of Big Golf Promotions, and 2009's A Second Helping Of The Little Book of Big Golf Promotions, the brand new golf retail merchandising book A Third Helping of The Little Book of Big Golf Promotions gives retailers and merchandisers a bevy of over 300 promotional concepts to increase the golf shop bottom line. This book will better your retail business and is a must-have in the golf industry and any retail industry can certainly benefit from these promotional ideas. About the Author: Ken Morton, Jr. has become an active voice in the golf industry through his work in education and the Association of Golf Merchandisers (AGM). He has given seminars to PGA sections and AGM groups in numerous states and is a contributing writer to such publications as The Merchandiser, Golf Pro Magazine, Golf Business, Golf Today, PGA Show News Daily, Northern California Golf Guide, Health & Fitness Magazine, Golf Retailer and Golf Product News. Under his guidance, the Haggin Oaks Golf Super Shop (located in Sacramento, CA) has won the prestigious Golf Digest/Golf World Business Top 100 Golf Shop Award an unprecedented 24 consecutive times. Morton's creative promotional and event ideas have garnered national attention. In 2000, he was named as one of the "40 Most Influential People in Golf Under the Age of 40" by GolfWeek Magazine. He has also become a Board of Directors member of the AGM and in 2001, won their Excellence in Education Award. In January of 2006, he became the organization's President. He also writes for several country music publications including www.engine145.com, www.the9513.com, www.AmericanNoise.com, and www.ThatNashvilleSound.com.