"There are lots of different kinds of promotions. There are ones that entertain, ones that intrigue, ones that educate and ones that excite. They hit on all different kinds of senses. For most individuals, the buying process is a purely emotional and an impulsive one. If they see something they like, they buy it. Promotions tap into this part of the brain. They create a certain level of excitement, an added level of interest." The Little Book of Big Golf Promotions gives retailers and merchandisers a bevy of over 300 promotional concepts to increase your bottom line. This book will better your retail business and is a must-have in the golf industry and any retail industry can certainly benefit from these promotional ideas.
About the Author: Ken Morton, Jr. has become an active voice in the golf industry through his work in education and the Association of Golf Merchandisers (AGM). He has given seminars to PGA sections and AGM groups in numerous states and is a contributing writer to such publications as The Merchandiser, Golf Pro Magazine, Golf Business, Golf Today, PGA Show News Daily, Northern California Golf Guide, Health & Fitness Magazine, Golf Retailer and Golf Product News. Under his guidance, the Haggin Oaks Golf Super Shop (located in Sacramento, CA) has won the prestigious Golf Digest/Golf World Business Top 100 Golf Shop Award an unprecedented 21 consecutive times. Morton's creative promotional and event ideas have garnered national attention. In 2000, he was named as one of the "40 Most Influential People in Golf Under the Age of 40" by GolfWeek Magazine. He has also become a Board of Directors member of the AGM and in 2001, won their Excellence in Education Award. In January of 2006, he became the organization's President.
Product Details:
Softcover: 76 pages
Language: English
About the Author: Ken Morton, Jr. has become an active voice in the golf industry through his work in education and the Association of Golf Merchandisers (AGM). He has given seminars to PGA sections and AGM groups in numerous states and is a contributing writer to such publications as The Merchandiser, Golf Pro Magazine, Golf Business, Golf Today, PGA Show News Daily, Northern California Golf Guide, Health & Fitness Magazine, Golf Retailer and Golf Product News. Under his guidance, the Haggin Oaks Golf Super Shop (located in Sacramento, CA) has won the prestigious Golf Digest/Golf World Business Top 100 Golf Shop Award an unprecedented 21 consecutive times. Morton's creative promotional and event ideas have garnered national attention. In 2000, he was named as one of the "40 Most Influential People in Golf Under the Age of 40" by GolfWeek Magazine. He has also become a Board of Directors member of the AGM and in 2001, won their Excellence in Education Award. In January of 2006, he became the organization's President.
Product Details:
Softcover: 76 pages
Language: English
