Excerpt from The Little Book of Big Golf Promotions:
"There are lots of different kinds of promotions. There are ones that entertain, ones that intrigue, ones that educate and ones that excite. They hit on all different kinds of senses. For most individuals, the buying process is a purely emotional and an impulsive one. If they see something they like, they buy it. Promotions tap into this part of the brain. They create a certain level of excitement, an added level of interest." The Little Book of Big Golf Promotions gives retailers and merchandisers a bevy of over 300 promotional concepts to increase your bottom line. This book will better your retail business and is a must-have in the golf industry and any retail industry can certainly benefit from these promotional ideas.
About the Author:
Ken Morton, Jr. has become an active voice in the golf industry through his work in education and the Association of Golf Merchandisers (AGM). He has given seminars to PGA sections and AGM groups in numerous states and is a contributing writer to such publications as The Merchandiser, Golf Pro Magazine, Golf Business, Golf Today, PGA Show News Daily, Northern California Golf Guide, Health & Fitness Magazine, Golf Retailer and Golf Product News. Under his guidance, the Haggin Oaks Golf Super Shop (located in Sacramento, CA) has won the prestigious Golf Digest/Golf World Business Top 100 Golf Shop Award an unprecedented 21 consecutive times. Morton's creative promotional and event ideas have garnered national attention. In 2000, he was named as one of the "40 Most Influential People in Golf Under the Age of 40" by GolfWeek Magazine. He has also become a Board of Directors member of the AGM and in 2001, won their Excellence in Education Award. In January of 2006, he became the organization's President.
Industry Comments:
Antigua: "All of us at Antigua are proud to partner with the Association of Golf Merchandisers in the production of 'The Little Book of Big Golf Promotions' by Ken Morton, Jr. The AGM and its members have made huge contributions to the education of buyers, merchandisers and golf professionals for close to 20 years and this "Little" book is a "Big" addition to that legacy."
Andrew Wood, author, The Golf Marketing Bible: "Packed full of clever merchandising and promotional ideas from professionals who sell more goods than just about anyone on the planet!"
Softcover: 108 pages
Language: English
-
Small Book... Great Content
Don't let the small size fool you - this book is PACKED FULL of awesome ideas! I have always respected Mr. Morton and the operation he runs, and I have attended a few of his seminars in the past, so buying this book was a no brainer for me. I wasn't disappointed either - this book is loaded with practical and proven promotions. If you want to get an idea of who this guy is - just check out this site for their famous Demo Day - www.hagginoaksgolfexpo.com I can't wait to incorporate several of these ideas in our course's event calendar for 2007!
